Meet Claud — the 5 foot tall, blue-haired, non-binary super talent that has been prolifically creating smart and touching indie-pop music for the past few years, as well as being the first signing to Phoebe Bridgers’ new label Saddest Factory!!! Their new album Super Monster is out now — and we had some questions!
Your debut album Super Monster just came out — how are you feeling about it?
I surprisingly am not sick of it yet! I’m feeling really good.
Were you nervous before the release?
Oh definitely. Everything up until an album release feels 100% mine, but the moment it’s out in the world it’s being consumed by everyone else and that’s scary.
Do you think there are any creative opportunities that come with so much time spent at home?
It feels wrong to say that any “opportunities” are coming out of such a horrific time, but i do think that any amount of isolation usually forces some serious reflection, which is never bad for creativity.
What’s been helping you keep creative over the last year? Have there been any habits or rituals formed due to the shift in routine and pace?
Keeping up with people online and being able to see art virtually has been keeping me inspired.
What was the first visual idea you had for Super Monster and where were you when it came to you?
My hair has been dyed some variation of blue and green for about a year now, and I had an idea for a photo shoot where i painted half of a blue jumpsuit green. I did the shoot in that outfit and one of the outtakes was me smiling really big looking up at the sky. It felt kind of cartoon-ish to me, so I decided to draw it.
When working on your visual projects, anything from merchandise, music videos, styling & album artwork, what are the most important aspects visually for you?
I like when something is visually stimulating. Color patterns are really important to me as well, and showing themes through color can be really effective.
Being one of the first artists signed to Phoebe Bridger’s record label Saddest Factory, tell us how this relationship came about and what has surprised about it so far?
I was reached out to by Phoebe because she had heard my music and liked it! It was a really amazing and natural connection we had.
What is the most personally significant track you’ve written?
I think “Rocks At Your Window” says the most by saying the least. It’s less than two minutes long but if you unpack it, it says a lot about the type of person I am when it comes to relationships.
How do you hope your music impacts the world?
I hope my music inspires people to get loud and creative, especially people who have been told to quiet down.
Are you looking forward to live music coming back? Is it an important part of your life?
Yes yes and yes!!!!!
Who is your hero?